The Law of Attraction + Marketing = The Law of Attraction Marketing.
Anne Sieg described Attraction Marketing best:
“When You Try To Sell Something To Someone,
It’s Your Decision Being Forced On Them.
When Someone Wants To Buy Something,
It’s Their Decision”.
To understand what she means by this, let's first discuss the traditional method of network marketing (or selling). It starts with prospecting, cold calling or advertising to find people who “might” be interested in your products, or better yet, your business opportunity. Then you determine which of these people (or prospects) you should focus your efforts on, usually based on their urgency to buy, their ability to pay for whatever you are selling or their interest in starting a business. You may do a one-on-one or group presentation to demonstrate the superiority of the product or service you sell. Because most prospects resist selling, salespeople (or network marketers) are trained to be more persistent and to push harder. Sadly, the more you “sell”, the more people “resist”... You might have to talk to 100 people, in order to find 10 people interested in your products…. or 1 person interested in your business opportunity.
People don't like “sales pitches”, however people do like to buy! Most people dislike selling on both ends. They don't like being sold to and they don't like selling to others. The most important concept to get through your head is to provide VALUE first. You MUST begin a relationship with your prospect, by providing them with information that will assist with solving their problem. If someone has a problem that they believe you are able to solve, they will likely seek more information from you, and eventually contact you to see what you would recommend. This value attracts these people to YOU, as opposed to you chasing them and providing your “sales pitch”. By the time they contact you, they already see value in you and what you have to offer. Seems simple doesn’t it? Well it is.
You see, there are people who have an interest in something but are passive about it… and then there are people who have an interest in something and are actively pursuing it. People who really want something are out there looking for ways to get it. They are not sitting around just hoping that someone will randomly call them or knock on their door or bump into them when they’re at work. No. When a person has a true interest in something they read books about it; they flip through magazines; they do research; and nowadays - they go on Google and browse the web. Looking… Searching… This is when Attraction Marketing works; this is exactly when you they will find you. A prospect that goes out of their way to look for information is the best kind of prospect you can have.
I recently started training with Mike Klingler, through Renegade University, and he walked me through the many strategies to build my very own attraction marketing business, both on and off line. I had never heard of blogs, lead capture pages, hubs, twitter, ezines, among many other online marketing techniques. If you are reading this, then whatever I am doing is working. I am so excited about this process that I am eager to share it with you, to help you build your own business and promote your own products, not mine.
Enroll for FREE to RENEGADE UNIVERSITY and start learning how to attract prospects to you.
Also, visit my website at www.lyndaforeman.com to find other links to teach you how to be successful online (free ebooks, free audio education, and other articles…. all for free). I know…. It blew me away too. All you need to invest is your time, as there is a bit of a learning curve….. however, I can fast track you in the right direction. Visit my website and contact me for a free consultation. I look forward to hearing from you.
Friday, March 13, 2009
Saturday, January 31, 2009
What is Network Marketing or MLM?
Wikipedia Definition: Multi-level marketing (MLM), also known as Network Marketing, is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling.
Independent, unsalaried salespeople of multi-level marketing, referred to as distributors (or associates, independent business owners, dealers, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are awarded a commission based upon the volume of product sold through each of their independent businesses (organizations).
Independent distributors develop their organizations by either building an active customer base, who buy direct from the parent company, or by recruiting a downline of independent distributors who also build a customer base, thereby expanding the overall organization. Additionally, distributors can also earn a profit by retailing products they purchased from the parent company at wholesale price.
Distributors earn a commission based on the sales efforts of their organization, which includes their independent sale efforts as well as the leveraged sales efforts of their downline. This arrangement is similar to franchise arrangements where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager. Commissions are paid to multi-level marketing distributors according to the company’s compensation plan. There can be multiple levels of people receiving royalties from one person's sales.
It is sometimes difficult to distinguish legal and reputable MLMs from illegal PYRAMID or PONZI SCHEMES. MLM businesses operate worldwide and are growing. Other terms may be used like "affiliate marketing" or "home-based business franchising". However, many PYRAMID schemes try to present themselves as legitimate MLM businesses.
In the most legitimate MLM companies, commissions are earned only on sales of the company's products or services. No money may be earned from recruiting alone ("sign-up fees"), though money earned from the sales of members recruited is one attraction of MLM arrangements. If participants are paid primarily from money received from new recruits, or if they are required to buy more product than they are likely to sell, then the company may be a PYRAMID or PONZI SCHEME, which is illegal in most countries.
New salespeople may be asked to pay for their own training and marketing materials, or to buy a significant amount of inventory. A commonly adopted test of legality is that MLMs follow the so-called 70% rule which prevents members "inventory loading" in order to qualify for additional bonuses. The 70% rule requires participants to sell 70% of previously purchased inventory before placing new orders with the company. There are however variations in interpretations of this rule. Some attorneys insist that 70% of purchased inventory should be sold to people who are not participants in the business, while many MLM companies allow for self-consumption to be a significant part of the sales of a participant.
Enroll for FREE to RENEGADE UNIVERSITY and start learning how to attract prospects to you.
Also, visit my website at www.lyndaforeman.com to find other links to teach you how to be successful online (free ebooks, free audio education, and other articles…. all for free). I know…. It blew me away too. All you need to invest is your time, as there is a bit of a learning curve….. however, I can fast track you in the right direction. Visit my website and contact me for a free consultation. I look forward to hearing from you.
Learn the 7 GREAT LIES OF NETWORK MARKETING and take the first steps to using the truths to build your business.
Check out THE RENEGADE NETWORK MARKETER to learn how to use the internet to market your business.
Independent, unsalaried salespeople of multi-level marketing, referred to as distributors (or associates, independent business owners, dealers, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are awarded a commission based upon the volume of product sold through each of their independent businesses (organizations).
Independent distributors develop their organizations by either building an active customer base, who buy direct from the parent company, or by recruiting a downline of independent distributors who also build a customer base, thereby expanding the overall organization. Additionally, distributors can also earn a profit by retailing products they purchased from the parent company at wholesale price.
Distributors earn a commission based on the sales efforts of their organization, which includes their independent sale efforts as well as the leveraged sales efforts of their downline. This arrangement is similar to franchise arrangements where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager. Commissions are paid to multi-level marketing distributors according to the company’s compensation plan. There can be multiple levels of people receiving royalties from one person's sales.
It is sometimes difficult to distinguish legal and reputable MLMs from illegal PYRAMID or PONZI SCHEMES. MLM businesses operate worldwide and are growing. Other terms may be used like "affiliate marketing" or "home-based business franchising". However, many PYRAMID schemes try to present themselves as legitimate MLM businesses.
In the most legitimate MLM companies, commissions are earned only on sales of the company's products or services. No money may be earned from recruiting alone ("sign-up fees"), though money earned from the sales of members recruited is one attraction of MLM arrangements. If participants are paid primarily from money received from new recruits, or if they are required to buy more product than they are likely to sell, then the company may be a PYRAMID or PONZI SCHEME, which is illegal in most countries.
New salespeople may be asked to pay for their own training and marketing materials, or to buy a significant amount of inventory. A commonly adopted test of legality is that MLMs follow the so-called 70% rule which prevents members "inventory loading" in order to qualify for additional bonuses. The 70% rule requires participants to sell 70% of previously purchased inventory before placing new orders with the company. There are however variations in interpretations of this rule. Some attorneys insist that 70% of purchased inventory should be sold to people who are not participants in the business, while many MLM companies allow for self-consumption to be a significant part of the sales of a participant.
Enroll for FREE to RENEGADE UNIVERSITY and start learning how to attract prospects to you.
Also, visit my website at www.lyndaforeman.com to find other links to teach you how to be successful online (free ebooks, free audio education, and other articles…. all for free). I know…. It blew me away too. All you need to invest is your time, as there is a bit of a learning curve….. however, I can fast track you in the right direction. Visit my website and contact me for a free consultation. I look forward to hearing from you.
Learn the 7 GREAT LIES OF NETWORK MARKETING and take the first steps to using the truths to build your business.
Check out THE RENEGADE NETWORK MARKETER to learn how to use the internet to market your business.
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